About Us

A Bit About Us...


Here’s a little bit about us…

If we haven’t spoken yet, and even if we have, HI! I'm Jo, owner operator of Smiles by Jo! As well as being boss lady here, I’m also solo mum to my gorgeous girl Sophia.

Smiles by Jo was born out of a need.

After Sophia was born in 2016, I found there was a major lack of affordable and yet safe, custom designed teether rattles, dummy clips and mumma wear.

Being a mum on a budget, I had seen many options on the market that, while gorgeous, were simply way too far out of my price range! It seemed as though suppliers knew that as the items were for babies, they could charge a premium for them.

And I thought, I can’t be the only one that has this issue. I can’t be the only mum on a budget, and why should budget conscious babes miss out on gorgeous goodies?

I also wanted to try and create something whereby I could work at home, and around Sophia, so I could spend as much time with her as possible while she grows up.

So! After a bit of research and a whole lot of bumps in the road, Smiles by Jo got itself going, and the rest is history!

As you can imagine, being a solo mum with a young bubs and a biz, it has its moments, but it’s so worth it when I can not only spend time with my girl, but create gorgeous goodies for fellow mummas that like their goodies gorgeous, safe, and to not cost them an arm and a leg!

What We Offer...

Ok! She’s quite the list so bear with me!

We make:

  • Teethers
  • Rattles
  • Dummy Clips
  • Mumma Necklaces/Bracelets
  • Allergy Wear
  • Toddler Necklaces/Bracelets
  • Playgym Toys
  • Pram Garlands
  • Doll Accessories
  • Keyrings/Bag Tags

​All of the items listed above are just some of the items we can do, but there’s a few other things we do that set us apart.

Firstly, we custom design. So, not only can you select all your own colours, but you’re not limited to the designs or styles you see in our shop. If there’s a design you see somewhere that you really like, contact us and we can work with you to design a unique item that fits your needs, style and budget while having some Smiles by Jo love thrown in there too.

Secondly, we have Engraving.

I’m a mum that loves multi-use items, so engraving seemed like a no-brainer. Engraving is something that can turn your items from teethers to keepsakes, turn a simple item into something themed, giving the added customisation and personalisation we all love.

Not only do we engrave Names and Dates of Birth, we also engrave short phrases and even small images. You may notice we don’t have a book or sheet of all the available images. Why? Because its endless!

Put simply, if you have a theme you want your item to fit and can’t see it on our page/s anywhere, don’t fret! Send us a message and we will work together to design the perfect item for you! From pointer dogs, to cowboys, to clovers, angels and everything in between, we can engrave to almost any theme.

This means that each and every item is custom made to suit you and your style.

Most importantly, your items are made safely. As a safety conscious mum myself I live by 2 rules:

  1. It must be made regulation compliant and with safe components, and
  2. If I wouldn’t give it to Sophia, I won’t give it to you.

LOOOOOONG Story Short, I love making affordable, safe, custom designed and engraved teethers and can’t wait to chat with you and make your teether dreams a reality!